The World Has Punched Us In The Face 😳

“The world has punched us in the face and yet it also needs our help.”

- Mike Michalowicz

WHOA! Right? I’ve spent the past 3 days hanging out with fellow bosses (virtually) at the Being Boss Conference and today’s keynote was Mike Michalowicz, author of Profit First and Clockwork. He said this twice today and I was like 🤯. With small businesses making 90% of the market, it is imperative that we do what we can and work together to come up on the right side when all of this is over.

From toilet paper shortages, to quarantine, from work from home schedules, to countless virtual happy hours, the past few weeks have given me a lot of time to reflect on my business and how I can help all of you. So I’ve put together some videos and information that you can start utilizing today!

Content Without A Camera
There has been a huge spike in social media usage during quarantine; now is NOT the time to slow down your Instagram presence! And as we all know, video is some of the most effective content you can post, as it’s eye catching and has a high retention rate. I’ve put together a quick video that shows you what can be done without ever leaving the house.

Conferencing With Class
How many video conference calls have you been on and you can’t see the other person’s face or can’t hear them? I put together 2 quick (and fun) videos that show you how to properly setup your webcam so you can ‘Conference with Class’. These tips also work great if you’re conducting FB Lives or IG Stories for your business.

Quick Tip

Are you training folks on using new systems to help with remote productivity?
Try using video screen capture!
If you’re trying to teach coworkers a new function within Asana, Slack, Zoom, etc. Instead of a time-consuming training or multiple conference calls, take a screen capture video demoing it with narration.

- If you’re on a Mac, video screen capture is really easy in Quicktime. 

- If you’re using a PC, Android or iPad, here’s several options worth looking at.

Now you have documentation that can be shared with others, saving time indefinitely!

Stay Safe and Be Well Friends ❤️

Why You Need to Use High Quality Videos for Your Business

We've been spending a lot of time recently discussing how to hire a video production company and how they can help your company, but we haven't really talked about the importance of creating high-quality videos. So in this post, we're going to take the focus off the video production company. Instead, we're taking a look at the heart of the topic – the reason why high-quality videos are important.

Why High-Quality Videos are Important

Consumers are spending more and more time watching videos; they are easier to process, more engaging, and can leave a stronger impression on the audience. Whether you are creating them for social media or your website, they are a smart choice to add to your business strategy to communicate your messages; however, shaky filming and background noise are distractions in communicating those messages. More than that, they can make people view your company as unprofessional and cheap.

Any video used for your business is a reflection of your brand. Once you upload a video to your website, on social media, or anywhere else on the web, it is there forever - a permanent part of the internet. The last thing you want is to have a low-quality video be a permanent reflection on your business – especially if it happens to go viral and is seen by millions of people.

As BusinessTown states, "We all want the services we choose to look put together because it makes us sure that the company we ultimately choose to do business with truly does care about us as clients."

While I fully support a company taking on the challenge of creating their own video content, it's important you make sure you're creating quality pieces that are a positive reflection of your business. Having the proper tools, some knowledge, and a little guidance will go a long way in helping you do just that. If you're not ready to invest in a video production company yet, we encourage you to check out our free 5 Steps to Stellar Videos with your iPhone downloadable and our #DoItOnCamera Coaching course to get your business set up for success. 

Need help with your next video? Lets Tabrizi Productions help you! 

Tabrizi Productions is a boutique video production company with a mission to make video accessible for all. We offer authentic, affordable video storytelling for companies large and small.

We are locally serving Oakland, Palo Alto, Santa Clara, San Francisco, San Jose, San Mateo, and the surroundings of the Silicon Valley area. Sound like a fit? Fill out this form to schedule a free consultation. 

If you're not ready to invest in a video production company yet, we encourage you to check out our free 5 Steps to Stellar Videos with your iPhone downloadable and our #DoItOnCamera Coaching course to get your business set up for success.