How to make a testimonial video and which kind is right for you?
One of the many ways to connect with our audience is through testimonial videos. Testimonials have a multitude of benefits, like building trust and converting leads. And once you incorporate video, you start sharing your business's authenticity.
Don't take it from me - Here are the numbers:
9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.
77% of people who have watched a brand testimonial video say it has played a part in convincing them to buy their product or service.
2 out of 3 people say they'd be more likely to purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them.
Testimonial videos are a powerful tool to share insight into your business and gain your team's and potential customers' trust.
The Types of Testimonial Videos
For years, Tabrizi Production has worked with clients to create all sorts of video content, including testimonial videos. Here are a few of our favorite testimonial formats!
DIY Interview Style
Case Study
Compilation
DIY Interview Style
In this testimonial example, I worked with Rachelle, a money coach. I helped her prepare a set of questions to interview her client with. I also helped with her technology setup from Zoom settings to ring light and microphone used for the interview.
DIY Interview style testimonial videos are very hands-on. She conducted a 30 minute interview with her client and sent it to me to make multiple shorter videos that she could use for her website and social media platforms.
The goal was to highlight the business and showcase the benefits of working with Rachelle. In the video, you can understand how her client, Katie, struggled with her money story and how Rachelle’s coaching program helped her with that.
Benefits to DIY Style
This is a budget-friendly solution since you are producing the content yourself.
Produce videos convenient to you and your client’s schedule
Case Study
This case study testimonial was with my client, Solution Now Law Firm. We interviewed a past client about their automotive accident. Rain (the client) shares their experience in the accident, the physical impact, the pain, and how Solution Now helped her get the settlement she deserved.
In this video, I conducted the interview, shot b-roll of her working with Solution Now Law Firm working, worked in some tasteful stock footage to help build the story and used dynamic text to for added impact.
This was a vulnerable case study, and the story and client's experience bring attention to the trust they have with Solution Now Law Firm.
Benefits to Case Study Testimonials
It’s an opportunity to get more detailed and personal to how a particular customer can use your product /service.
It allows people to see exactly how your product/service works and how it could work for them.
Compilation (my personal favorite)
In this compilation video example, I worked with Lia Pinelli. I accompanied her at one of her retreats. During the retreat, I was able to shoot a lot of quality b-roll with her in action with her clients. It was also an amazing opportunity to interview her and all of her clients attending.
It's an impactful testimonial video that has the power to build so much trust with an outside audience.
Benefits to Compilation Testimonials
A dynamic video that takes multiple subjects and brings them together for a very strong and compelling story.
In 1-2 days you can capture enough video to use for a whole year of content.
How to Use Testimonial Videos
Once you decide on a testimonial video type and have the final product created - what do you do with it? How do you start effectively sharing it and incorporating a testimonial video into your marketing strategy?
Here are three ways you can share customer testimonials
Share it on the homepage of your website
Create a customer testimonial page on your website
Incorporate it into your email strategy and paid marketing strategy
Once you have the content, the possibilities are truly endless. Testimonials are a great way to build brand equity, trust, and social proof with potential customers.
Testimonial videos help establish strong brand recognition and improve a business's reputation. Of course, businesses can share written testimonials on their website, social media, etc. However, there's a level of intimacy and connection that comes with video content.
Get In Touch
If you're ready to work with a video production company to create professional video content - Tabrizi Productions can help!
Tabrizi Productions is a boutique video production company that aims to make video accessible for all. We offer authentic, affordable video storytelling for companies large and small.
We are locally serving Oakland, Palo Alto, Santa Clara, San Francisco, San Jose, San Mateo, and the surrounding Silicon Valley area.
If you're not ready, or you'd like to try video content on your own, check out my #DoItOnCamera courses to help you show up better online!
